Believe There Will Be Beauty: A Handwritten Typeface That Brings Personality to Branding
It started with a blank brand board and a client who wanted something different. I was working on a visual identity for a small, independent skincare brand that sells handmade products made from natural ingredients. The vibe they were going for was warm, inviting, and full of character—something that felt personal yet professional. As I began sketching out ideas for their logo and packaging, I found myself drawn to the idea of using a handwritten font to give the brand a human touch.
That’s when I stumbled upon Believe There Will Be Beauty. It wasn’t just any script or cursive typeface—it had a unique blend of elegance and playfulness. The strokes are fluid but not overly ornate, and there's a subtle inconsistency in the letters that makes it feel genuine and handcrafted. It immediately stood out as the kind of font that could elevate a design without overwhelming it.
First Impressions and Logo Design
I opened up my design software and dropped in a few variations of the brand name into the logo mockup. The moment I saw Believe There Will Be Beauty in action, I knew it fit like a glove. It added a softness to the design that matched the brand’s philosophy perfectly. The font isn’t too bold or aggressive; instead, it feels like a gentle whisper of optimism. That’s exactly what this brand needed—a visual expression of care and intention.
In logo design, finding the right balance between uniqueness and legibility is key. This font walks that line beautifully. While its whimsical nature makes it memorable, the structure is still clear enough to work well at smaller sizes. I tested it on a variety of surfaces—business cards, product labels, even a shop sign—and it held up surprisingly well. The personality of the font gave the brand an emotional edge that more rigid typefaces couldn’t match.
Brand Identity and Packaging Design
With the logo set, I moved on to developing the rest of the brand identity. One of the first places where the font really shone was in the packaging design. The skincare products come in glass jars and tins, so the label needs to be both informative and appealing. Believe There Will Be Beauty brought a sense of artistry and authenticity to the packaging that aligned with the brand’s values.
I used the font as the primary headline style for the product names and paired it with a clean, minimalist sans serif for the supporting text. This contrast worked wonders—it allowed the beauty of the handwriting to shine while keeping the body copy easy to read. I also experimented with some of the included alternates and ligatures to add subtle variation across the packaging lineup. Each product label ended up feeling distinct, which helped differentiate items without losing brand cohesion.
For the product tags and sticker labels, I adjusted the spacing slightly and made sure the font size was large enough to maintain clarity. The results? Delightful. The font didn’t feel gimmicky or childish; instead, it added a layer of warmth and charm that resonated with the target audience—women in their late 20s to early 40s who value organic, artisanal products.
Bringing It to Digital Spaces
Once the print assets were in place, I turned my attention to digital branding. The homepage hero section was one of the first spots I considered. Here, the brand name would sit prominently above a beautiful background image of their workshop. Again, Believe There Will Be Beauty was the perfect choice. Its irregularity gave the header a sense of movement and life, making the site feel more inviting than if I’d used a standard display font.
On social media graphics, especially Instagram posts about new product launches, the font added a creative flair. I paired it with a modern sans serif for captions and descriptions, ensuring that the message remained clear while the headline captured attention. The contrast between the expressive script and the structured body text created a nice visual rhythm that users naturally followed.
What impressed me most was how the font adapted to different formats. Whether it was a short tagline on a flyer or a longer caption on a website banner, Believe There Will Be Beauty maintained its charm and readability. It’s not a font you want to use for long paragraphs, but in headlines, callouts, and short-form text, it truly shines.
Font Pairing and Typography Balance
One of the biggest challenges when using a handwritten font is pairing it with complementary styles. Fortunately, Believe There Will Be Beauty plays nicely with both serif and sans serif fonts. For editorial design like blog headers or product guides, I went with a light-weighted serif font as a secondary typeface. The contrast between the two styles gave the layout a dynamic feel while maintaining professionalism.
If you're using it in a more casual context—like a boutique’s window signage or a local café’s chalkboard menu—pairing it with a simple sans serif can keep things balanced. I also found that using it alongside other script fonts can work if done thoughtfully. Just make sure to vary weights and styles to avoid visual clutter.
Here are a few pairings I recommend:
- Serif Font: Great for adding formality and structure to brand materials.
- Sans Serif Font: Ideal for clean, modern layouts and body text.
- Modern Typography: Works well in contemporary designs where a little whimsy is welcome.
Readability and Professionalism
Some designers might hesitate to use a handwritten font due to concerns about readability. But after testing Believe There Will Be Beauty across multiple platforms and sizes, I can confidently say it’s one of the more readable script fonts I’ve used. The letterforms are designed with enough structure to remain legible, even when used in tighter spaces or lower resolutions.
Still, it’s important to remember that this font works best in display settings. Avoid using it for long blocks of text or fine print. Instead, reserve it for logos, headings, pull quotes, and other visual elements where its personality can be appreciated without causing eye strain.
Building Consistency Across Brand Materials
Consistency is crucial in brand identity, and choosing the right font is a big part of that. With Believe There Will Be Beauty, I was able to create a cohesive look across all design assets. From the business card to the website, the font served as a consistent thread that tied everything together.
What I liked about the font was how it could adapt to different contexts. On the shop sign, it looked bold and welcoming. In a brochure layout, it added a touch of sophistication. And in a product catalog, it felt approachable and trustworthy. That versatility is rare, especially in handwritten fonts, which often struggle to find their place in both print and digital environments.
When building the brand system, I made sure to test the font in various scenarios:
- Logo at different sizes (from storefront banners to social media avatars)
- Product labels in color and black and white
- Headlines on web pages and email templates
- Business cards with minimal spacing
Each time, the font performed admirably. I also checked the multilingual support and file formats, which were solid for commercial use. The licensing terms were straightforward, allowing the brand to use it across all their marketing materials without worrying about legal hiccups.
Practical Tips for Using Believe There Will Be Beauty
If you’re considering using this font for your next project, here are a few tips based on real-world application:
- Test it before committing: Always try the font in the actual context it will appear—whether it’s a logo, a poster, or a website header. How it looks in isolation doesn’t always translate to real-world usage.
- Use sparingly: While it’s tempting to go all-out with a premium font like this, restraint is key. Use it as an accent or headline typeface to avoid overwhelming the design.
- Experiment with alternates: Many Script Amp fonts include alternate characters and ligatures. These small details can help a brand feel more unique and tailored.
- Consider weight and spacing: Adjust the spacing and leading depending on the medium. For instance, it may need more tracking on a shop sign compared to a product label.
Another thing I noticed was how it affected brand perception. Clients responded positively to the font because it felt personal. It helped them imagine the people behind the brand—the hands mixing the ingredients, the care put into each step. That kind of connection is hard to achieve with generic typefaces.
Real-World Application Examples
Let’s break down a few realistic applications of Believe There Will Be Beauty in branding:
- Logo Design: Perfect for brands that want to convey warmth and creativity. Especially effective for lifestyle, wellness, and artisanal businesses.
- Packaging Design: Adds a tactile, hand-crafted feel to product labels and stickers. Works great for food, beauty, and gift products.
- Web Design: Ideal for headers, hero sections, and subheadings. Can also be used creatively in buttons or call-to-action areas.
- Social Media Graphics: Captures attention quickly and adds a personal touch to promotional content. Particularly useful for lifestyle brands and influencers.
- Editorial Design: When used for headlines or pull quotes, it gives magazines, blogs, and newsletters a fresh, artistic edge.
I also tried it on a few sample flyers and posters. In larger sizes, it felt vibrant and engaging. At smaller sizes, it still retained enough character to be noticeable. I made sure to keep the colors simple and let the font take center stage, which only enhanced its impact.
A Designer’s Perspective on Whimsy and Impact
There’s something special about a handwritten font that can't be replicated by a machine. It adds a sense of individuality and soul to the design. Believe There Will Be Beauty isn’t just another pretty script—it tells a story. Every stroke, every flourish feels intentional, like it was crafted by someone who believes in the power of beauty and positivity.
As a designer, I appreciate fonts that offer both aesthetic appeal and functional flexibility. This one checks both boxes. It’s not over the top, but it’s definitely not boring either. It’s got just the right amount of whimsy to stand out, but enough structure to maintain professionalism.
What I love most is how it encourages creativity in the design process. When you choose a font like this, you open up new possibilities for how to present information. It invites you to think beyond the grid, to embrace asymmetry, and to play with texture and tone in a way that feels authentic.
Why It Stands Out in Creative Projects
Many clients fall into the trap of thinking that a handwritten font is only suitable for children’s brands or very niche markets. But Believe There Will Be Beauty defies that expectation. It has a mature, thoughtful quality that makes it appropriate for a wide range of industries—especially those looking to build trust through a personal, humanized aesthetic.
Its role as a display font means it doesn’t have to carry the entire design load. Instead, it can be used strategically to highlight key messages and evoke emotion. Whether it’s a tagline on a billboard or a greeting on a website landing page, this font consistently brings a smile and a sense of hope to the viewer.
For entrepreneurs and small business owners, this kind of font can be a game-changer. It helps them stand out in a crowded market and communicate their values visually. And for freelancers and studios, it offers a reliable, expressive option for clients who want to feel connected to their brand through typography.
So if you’re working on a branding project that needs a bit of soul, don’t overlook Believe There Will Be Beauty. It’s the kind of font that doesn’t just look good—it makes you believe in what you’re designing.
